About JWX

The video monetization platform publishers already trust.

JW Player + Connatix united to create JWX — the publisher's complete growth platform. Founded 2004. Rebranded 2025.

15B+
Video plays / mo
18B+
Ad impressions / mo
80%
Of top-25 comScore
1,000+
Publisher partners
Video Technology
Award-winning HTML5 player, broadcast-quality streaming, full API coverage
Monetization
Integrated ad server & exchange, direct DSP integrations, contextual targeting
Audience Growth
AI-powered social distribution via True Anthem — 250M+ referrals / month
Content Creation
JWX Studio turns articles & videos into social-ready formats automatically
Trusted by leading publishers
The Shift · 01 / 0702 / 09

The system publishers built their business on has changed.

69%
of Google searches now end without a click
Similarweb, 2025
−43%
projected decline in search referral traffic within 3 years
Reuters Institute, 2026
44%
of 18–24s use social as their main news source — and stay there
Reuters Institute, 2025
We see it across our own network too — player starts are down X% year over year across JWX publishers.
01 / Search

AI answers the question with your content. Your site never gets the visit.

02 / Social

Your audience lives on social. Your revenue shouldn't have to.

This is structural — the traffic isn't coming back.
The Opportunity · 02 / 0703 / 09

You make great content. We make it work everywhere.

You're a publisher, not a technology company trying to decode the modern internet. Keep your focus on the journalism.

Our job is to amplify what you create — everywhere it matters, with the data to prove it.

Transform
Your content, reshaped into every format that matters.
Distribute
Published to every endpoint your audience already uses.
Workflow efficiency
The heavy lifting automated — so your team creates.
Unified ROI
One view of performance and revenue across every platform.
The JWX Vision

From fragmented content to
unified revenue.

One platform to transform, distribute, engage, and monetize — everywhere your audience is.

The Platform · 03 / 0705 / 09

Turn your content into growth, at scale.

The connected platform that turns your content into reach, engagement, and revenue. Each part feeds the next, across every format and surface that matters.

Click any pillar to explore it
Transform
JWX Studio
video · audio · short-form
Distribute
True Anthem
10+ platforms · peak timing
Engage
JWX Player
personalize · retain · grow
Monetize
JWX Ad Platform
O&O · YouTube · Meta
How It Works · 04 / 0706 / 09

Every part stands alone. Together, they compound.

Start where the pain is sharpest — and expand from there.

▶ See it live
TRANSFORM · JWX Studio

Horizontal to vertical video

Any widescreen video reformatted for Reels, TikTok, and Shorts — automatically.

Auto-reframes to keep the subject centered
Captions and brand styling applied on export
Your highest-value social use case today
Animation Placeholder
Before/after product loop — horizontal to vertical reformatting. Video team creating.
01 / 04
Better Together · 05 / 0707 / 09

One piece of content, working everywhere.

Follow a single piece of content through all four pillars — transformed, distributed, and brought back to earn.

Your library
Your content
Everything your team has already produced.
Transform · JWX Studio
Horizontal → vertical
Reshaped for social, automatically.
Optional · horizontal only
Distribute · True Anthem
Published at peak
Scheduled across every social platform.
FacebookInstagramTikTokYouTube

The loop closes on your turf. Social sends new audiences back to your owned-and-operated site — where Engage (JWX Player) keeps them on-site and Monetize (Ad Platform) earns on every view.

Workflow efficiency
One integrated pipeline, not a stack of tools.
Time & cost savings
Less manual production, content at scale.
More volume
More clips, more posts, more often.
Incremental revenue
New social revenue, plus audiences back on your site.
Proof · 06 / 0708 / 09

More reach. More revenue. More control.

Trusted by 1,000+ publishers. Here's what the platform delivers.

Transform
JWX Studio
Formats out
Video, audio, short-form from one article
100%
Archive activated
Every article becomes a distributable asset
Auto
Handoff
True Anthem spots it, Studio transforms it
Distribute
True Anthem
20–200%
Referral lift
Social referral uplift for True Anthem publishers
10+
Platforms
Auto-published at peak windows
1M+
Posts / mo
Across the True Anthem network
Engage
JWX Player
250M+
Referrals / mo
Site referrals through the JWX network
+40%
Revenue uplift
From recommended playlists
Calibrated
Per visit
Casual vs. loyal, every arrival
Monetize
JWX Ad Platform
15B+
Video plays / mo
Across the JWX network
18B+
Ad impressions / mo
Programmatic and direct
+200%
eCPM
vs. competitive set
Get Started09 / 09
Zero displacement. Total activation.

Let's find where your content is leaving money on the table.

We're not here to replace your CMS, your team, or your workflows. We're here to activate your existing content — in the formats, feeds, and moments that drive revenue.

Not a vendor. The orchestration partner that scales your voice.

01
Discovery
Map your content, channels, and gaps. We show you exactly where the opportunity is.
02
Demo
Live on your content and your data — in 30 days.
03
Launch
One capability, measurable impact, no disruption to what already works.
Connect with our team →